As we approach the end of 2023, it’s time to start looking ahead and uncovering the key promotional product trends that will undoubtedly influence your marketing in the coming months.
Let’s get into it…
Conscious consumers
Sustainability will continue to be a big focus in 2024, with eco-friendly promotional products leading the way. This shift towards green alternatives reflects the increased consumer demand for environmentally responsible practices and brands that match their ethical standards.
As part of this, we expect the growing popularity of branded recycled and reusable bags to continue. Both stylish and sustainable, these bags encourage shoppers to ditch the plastic bags for a more durable option, whilst perfectly promoting your customer’s brand up and down the high street and beyond.
Our recycled range is made of high quality, recyclable cotton canvas. These versatile and durable bags are a great way to show a commitment to sustainability and are a must-have solution for promotional and retail needs.
Additionally, our incredibly popular reusable range is wide and varied, including a number of eco-friendly materials such as cotton, canvas, jute and juco.
Full customisation
Personalisation will be a big trend in 2024. As the UK’s leading supplier of branded promotional and retail bags, Crazy Bags are already ahead of the game, having recently added a new dye sublimated range which offers a print option for customers that makes full customisation easy.
Dye sublimation allows you to achieve bright, eye-catching full colour finishes. Customisation can even extend to the handles, making these bags and tea towels a really effective way to showcase a brand.
Ethical practices
As we already touched on, your ability to meet the needs of conscious consumers will play a big part in how successful you are in 2024. At Crazy Bags, we are proud of our ethical standards and our customers can guarantee their products have been ethically produced and environmentally sound. When using us as a supplier, you can highlight our ethical practices in your marketing and make your promotional products appealing to a vast customer base.
We are confident that we make ethical buying choices. Through our SEDEX membership and the Secure Ethical Data Exchange it provides, we have full traceability. We can investigate the supply chain as a whole, from the cotton grower to the manufacturer.
In addition to this, our OEKO-TEX® product range is made from 100% sustainable cotton and is sustainably produced in accordance with stringent guidelines. Each item certified with the OEKO-TEX® Standard100/Made in Green label features a unique product ID, which provides full traceability and transparency for our consumers, giving full peace of mind.
Authenticity and transparency
Consumers are expected to demand more from their brands in 2024. At Crazy Bags, we pride ourselves in offering reusable shopping bags that are manufactured and sold from ethical and green sources, with full SEDEX accreditation and membership, that can meet these increased demands. Our warehouse facilities are UK based, which reduces our carbon footprint and means we can provide you with a fast turnaround on your order.
Bold designs
The key to marketing success in 2024 will be to stand out with bold, unique designs. Promotional bags will be a great way to achieve this, leaving a positive lasting impression on customers. With 23 years’ experience, we can print any design in-house, across a wide range of sustainable materials for the ultimate promotional bag.
For promotional bags that will influence your marketing, contact our friendly team on 01425 411 060 or email sales@crazybags.co.uk
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