If you were to put down your mobile phone and look around your home, or if you’re reading this blog from work, maybe even on your desk, we guarantee that you will find a piece of promotional merchandise.
Even if you’ve completely forgotten who gave it to you, that marketing ploy has served its purpose and the company who offered it to you are still receiving free advertisement to this day.
if you’re hosting a product launch then the decision on which merchandise you will select to give to potential customers is an important one. You don’t want to be giving away items that people will be putting in the bin as soon as they are out of eye-shot. Selecting the right promotional merchandise has been proven to be one the most effective forms of marketing available.
We don’t think you can go far wrong with promotional bags. it may sound simple, but bags provide every characteristic a promotional piece of merchandise needs, here’s why. Bags are functional, and people are always going to need them. Even if it’s a last-minute grab to avoid the 5p charge at the supermarket- your brand is being exposed to the public.
If that wasn’t enough to persuade you, a useful gift like this will instil some brand loyalty into your potential customer. Every time your bag successfully assists them in carrying their shopping- your customer will subconsciously have positive associations with your company.
Here we outline five bags that you could use to promote your company.
Tote Bag
Tote bags are the ideal option when it comes to promotional merchandise. They’re cheap to produce, print and are good for the environment. More importantly, due to the large surface area of the traditional tote bag, it gives a great opportunity for you to get your brand to stand out as much as possible.
When it comes to the usability of a bag, I’m not sure many come close to that of the tote bag. Suitable for any activity or day out, the tote bag can be worn by all. Whether it be your commute to work or a day out to the beach, the tote bag really is the most versatile on the market. If that’s not enough persuade you, the tote bag is unbelievably spacious. If you can’t fit everything in it then you simply have too much stuff!
Laptop Bag
In the modern technological era, it would be difficult to find someone who doesn’t own a laptop. As products like laptops and tablets become more delicate and lightweight with time, there has never been a greater demand for a protective case that will keep your valuables safe during long commutes. Despite this, it is an item that people regularly overlook purchasing.
Offering a laptop bag is probably the most useful promotional merchandise you can deliver. it provides your audience with an incredibly valuable service and a laptop bag of quality is likely to have a regular use for years to come.
As office work is more versatile than ever, many business people are working off premises compared to earlier in their careers. As a result, your laptop bag often provides subtle advertising wherever your recipient finds themselves working on any given day.
Laptops are often quite the investment and keeping them clean is vitally important to their functionality. Laptop cases allow you to protect your laptop from potentially hazardous dirt.
Laptop cases help consumers to stand out amongst their peers, which often those with them, are aiming to achieve. if your consumer is a fashionista and you can provide them with a stylish custom-made bag to carry their laptop, it is likely they will use it for a prolonged period.
If your work involves travel then investing in a laptop bag is a great decision, and if you’re offering them out for free, it gives your company an immediate strong reputation! On a busy tube or even the train, laptops get a few bumps along the way and using a laptop bag is just the solution to keeping it in the best condition!
Hold All Bag
Hold all bags are one of the most underrated pieces of promotional merchandise on the market. Hold all’s can be great for both your consumers and as a savvy marketing ploy.
Hold all’s can provide your company with a wider reach of marketing that other promotional items don’t have the capabilities of. Hold all bags can take your marketing campaign worldwide, as with the right product, can be used for travel purpose across the country and even across the globe.
Hold all bags are incredibly useful for your consumer, as they provide such a range of uses! From doubling up as a gym bag to providing a lighter alternative to a bulky suitcase. In essence, a hold all bag provides a no-nonsense spacious bag fit for many purposes- sure to get your brand on the market.
Drawstrings
The drawstring has seen somewhat of a resurgence in recent years as sportswear returns as an interesting trend. Due to the revival of sportswear being recognised as cool, the humble drawstring bag could be the promotional merchandise for you.
Largely recognised for carrying PE kits in school days, drawstring bags are no longer seen as the tatty alternative to the traditional rucksack. Many high-end designers now employ the drawstring bag as a bespoke alternative to the shopping bag and as a result, the drawstring has become much more stylish.
Guaranteed to be a useful bag for your consumers, drawstring bags are an excellent option when selecting promotional merchandise. The drawstring bag is also ideal from a manufacturing and marketing perspective. As the construction of the bag is so minimal, it is impressively cheap to produce, and the large surface area allows for plenty of options when it comes to printing.
As these bags are often produced for sporting brands, they are usually waterproof- making them ideal for transportation of all your things regardless of the weather.
Backpack/Rucksack
Backpacks are no longer exclusively just used by students to carry around their textbook- they have developed into becoming a genuine fashion accessory. The best thing about backpacks is that they can be used anywhere. From strenuous hikes in the Lake District to simply a convenient bag for the commute to work- backpacks are fit for many purposes.
When it comes to promotional merchandise, there are vast amounts of versatility with backpacks. Ranging in different materials, styles and sizes you can select the backpack you want your branding to feature upon. This bag is more expensive to produce than the previous ones mentioned but is likely to be the one most appreciated by your consumers- a great option! To get in touch with the Crazy Bags team you 01425 411 060 or alternatively you can contact us by emailing sales@79.170.40.244.
< Return to blog